Thinking about it all made my head spin, I was a product of a public education and often I felt under-prepared for this world. My business, like most these days, was still suffering a little from the recession. It wasn’t as easy to make money as it was just 10 short years ago and my company needed to evolve in order to survive, Darwin was right, even when you apply his theory of evolution to the business world. That’s what people needed to understand so I figured, who better than I, to grab the wheel of this wayward ship and guide it through the rough and tumultuous waters of this harsh modern-day business world to shores of prosperity and safety. I wrote and sold greeting cards, I hard a particular style and sense of humor that has gained a following but I was having a hard time reaching the younger folks. I knew it was time to get a web development team hired so I could crash through this technological ceiling I’ve been bumping my head up against for years. I’ve heard about these e cards but I didn’t really like the sound of it, people printed them out on regular paper and a card isn’t worth a darn if it isn’t printed on good, sturdy paper. My kids keep telling me that I need to bend a little but I keep telling them that if I’d bent every time someone told me to, I’d have snapped by now and none of them would have been able to go to college on my dime. I suppose they were just trying to help and I’ve always been a stubborn, old mule and besides, I needed to keep the money rolling in for Bertha and I. If people printed my cards on newspaper, it didn’t matter in the grand scheme of things, I just needed to make sure her and I were always going to be ok.
I decided to take my son up on his offer for helping me get my greeting card business out there on the internet. He said that the responsive website design team that he was interning for would definitely be able to increase his sales almost immediately. He explained that it may take some time to find his direct market but they’d be able to get more people exposure to his work now than ever before. I was amazed by how bright my young son was, he was confident and spoke with a purpose, it looked like he really understood what he was doing as he explained web design, search engine optimization and keywords. It was nice to see my hard-earned dollars spent on this one’s education go to good work, the son before him got a degree in communications and was currently working in a call center.
It turns out the kid was right, sales boosted within a month and things were going absolutely great. I just let my son handle everything for me and paid him a percentage to do it so I had all the time in the world to spend with my lovely, Bertha. Maybe things would get so good that we could get the other one out of that stupid call center, boy that’d be great because I know he really hates that place.
3195 Blake St. Suite 102
Denver CO, 80205